Tesla Design Studio

Art Direction, UX & UI
Tesla’s website experience is unique. As well as educating customers about Tesla products, Tesla’s website also incorporates an eCommerce aspect. The site is designed to accommodate both aspects.

As with all of the website’s content, the configurator has been designed with simplicity and ease of use in mind. With large, interactive supporting images that delight emotions and easy-to-use navigation buttons, the design aesthetic is both elegant and intuitive without being cluttered. The summary panel is always visible, so users have the option of proceeding to the next step and calculating their lease or cash payments. The responsive design allows all pertinent information to always be visible for a seamless user experience.