Product, Art Direction, UX & UI
When I hiked along Andy Goldsworthy’s Wood Line in San Francisco, I admired the British artist’s ongoing organically evolving project. As a result of my admiration for nature, craftsmanship, and the capture of elusive time, a passion for these things was sparked. With this idea in mind, I created one:eleven: modern and minimal wood wall clocks. Using the finest domestic and exotic woods from around the world and Japanese high torque sweep quartz movements, each clock was carefully handmade. Timeless sophistication was created by the juxtaposition of wood and metal. The site’s minimalist approach highlighted the natural beauty of the products’ wood colors, textures and clean design.